The Streaming Boom in Brazil

Brazil has established itself as one of the most promising markets for streaming platforms, with more than 85% of Internet users using at least one service regularly (Meio e Mensagem/Magnite, 2025). The average daily consumption time exceeds 2.5 hours, according to data from Kantar Ibope Media (2025), creating a wide field of opportunities for brands that want to establish meaningful connections with highly engaged consumers.

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Why Advertise on Streaming with Midia Mobi?

1. Precise and Contextual Segmentation

Midia Mobi developed proprietary technology that goes beyond traditional demographic segmentation. Our platform analyzes viewing patterns, content preferences, and interaction behavior to create highly accurate audience profiles. This allows your brand to reach exactly the right audience at the right time.

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2. Non-Intrusive and Integrated Formats

Unlike traditional advertising that interrupts the experience, Midia Mobi has developed formats that integrate naturally with the content:

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• Pre Roll in App (with optional QR Code) and Omnichannel Video, published in the main inventories of OTT and premium CTV partners, guaranteeing high full screen impact.
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• L Shape AD with QR Code, an improved video that features Call to Action directly in the ad (occupying 70% of the screen) with additional space for product carousels or slogans.

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These formats respect the viewer's experience while ensuring visibility for your brand, resulting in positive perception and greater receptivity to the message. According to DoubleVerify (2025), non-intrusive ads are 43% more likely to be watched until the end.

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3. Real-Time Metrics and Continuous Optimization

Forget outdated monthly reports. We offer a real-time dashboard that allows you to monitor the performance of your campaigns as they take place:

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• Full view rate
• Engagement by segment
• Impact on brand consideration
• Attributed conversions

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Our automatic optimization technology continuously adjusts the targeting and frequency of messages to maximize results, ensuring the best return on advertising investment. According to Brand Performance (2025), the adaptation of advertisements in real time can increase the effectiveness of campaigns by up to 35%.

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4. Unified Multiplatform Reach

The fragmentation of audiences between different streaming platforms is a challenge for advertisers. Midia Mobi solves this problem with its unified reach solution, which allows you to manage campaigns on multiple platforms through a single interface.

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Our technology integrates with the main streaming platforms, allowing brands to reach specific audiences regardless of where they are watching content. According to Tela Viva (2025), the convergence between TV, streaming and video platforms significantly expands the reach of brands, reaching 99.54% of Brazilians.

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5. Interactive and Shoppable Experiences

Streaming advertising doesn't have to be passive. With dynamic QR code technology that adapts to the viewer's profile, we transform advertisements into interactive experiences.

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These innovations transform the conversion funnel, significantly reducing the gap between brand exposure and consumer action. According to F5 Ads (2025), interactive streaming ads have conversion rates up to 27% higher than traditional formats.

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The Future of Streaming Advertising

Streaming isn't just the present of entertainment — it's the future. With the continued migration of audiences to digital platforms, brands that establish a strategic presence in this ecosystem will have a significant competitive advantage. According to Mercado e Consumo (2024), streaming ads are expected to increase fivefold in the next 5 years.

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Midia Mobi is constantly innovating to anticipate trends and offer solutions that connect brands and consumers in an authentic and effective way in the streaming universe. Our data-centric approach, combined with creativity and respect for the user experience, sets a new standard for digital advertising.

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Conclusion

Advertising on streaming platforms with Midia Mobi isn't just a strategy for the present - it's an investment in the future of communicating with consumers. Our proprietary technology, innovative formats, and data-driven approach ensure that your brand connects with engaged audiences in a relevant, measurable, and effective way.

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Contact our team to find out how we can transform your marketing strategy into the streaming universe.