CTV Mobi
Where strategy meets creativity—across every screen.
Connected TV (CTV) is reshaping how Americans consume media—and how brands connect with them. For marketers seeking innovation, precision, and impact, CTV is no longer optional—it’s essential.
CTV in the U.S.: The Momentum Is Real
8 in 10 U.S. households
now own at least one connected TV devicescore.
Over 70% of internet users
in the U.S. regularly stream video content.
AVOD platforms
like Pluto TV, Tubi, Samsung TV Plus, and YouTube are growing rapidly, offering free, ad-supported access to millions.
(Source: Leichtman Research, Statista, eMarketer)
Why CTV Advertising Matters More Than Ever
Explosive Growth in Streaming
U.S. viewers are cutting the cord and turning to Netflix, Hulu, Disney+, Prime Video, and YouTube—making CTV a high-impact, brand-safe channel with long watch times and high engagement.
Smart TV & Device Penetration
With widespread use of devices like Roku, Fire TV, Apple TV, and Smart TVs, the opportunities to reach audiences in their living rooms have never been greater.
Advanced Targeting. Smarter Ads
Unlike traditional broadcast, CTV allows for precise segmentation by demographics, interests, location, and behavior—boosting efficiency and ROI.
The Rise of AVOD
As more consumers opt for free, ad-supported platforms, brands can reach large audiences without the barriers of subscription models.
Own the biggest screen. Engage viewers through streaming video content in key placements:
Video streaming content
Pre-rool, mid-roll & post-roll
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