CTV Mobi
The future of TV has begun and your brand can be part of it.
CTV advertising in Brazil is already a reality and will continue to grow in the coming years. For brands seeking innovation, precise segmentation and high impact, investing in this format is essential to keep up with the evolution of media consumption in the country.
50%
of the Brazilian population are CTV viewers, according to the survey Connected TV in Brazil, Comscore.
Learn the main reasons why CTV advertising is so important:
Growth in Streaming Consumption
Brazilians are increasingly migrating to streaming platforms such as Netflix, Prime Video, Disney+, Globoplay, and YouTube. This increase in consumption makes CTV a powerful channel to impact audiences more effectively.
Expansion of the Use of Smart TVs and Connected Devices
The penetration of Smart TVs in Brazil has been growing, driven by the popularization of devices such as Fire TV Stick, Chromecast and Roku. This expands opportunities for advertisers to reach a highly engaged audience.
Advanced Segmentation and Ad Accuracy
Unlike broadcast TV, CTV advertising allows advanced segmentation based on demographics, interests, and user behavior, making ads more effective and increasing return on investment (ROI).
Growth of the AVOD (Streaming with Ads) Model
Free ad-supported platforms, such as Pluto TV, Samsung TV Plus, and YouTube, are gaining ground in Brazil. This model creates new opportunities for brands to connect with consumers without the need for paid subscriptions.
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