PMP

The Brazilian Digital Consumer in 2025: How to Transform Insights into Results

In a scenario where Brazilian e-commerce is growing by leaps and bounds, already representing 11% of domestic retail and with a projection of reaching R$ 557 billion by 2027, understanding digital consumer behavior has become fundamental for effective marketing strategies. The recent survey “Consumer Habits 2025", conducted by Opinion Box in partnership with NP Digital, reveals crucial trends that are shaping the Brazilian market - and that can be enhanced through Midia Mobi's innovative solutions.