Below, we highlight how different generations connect with advertising and how Midia Mobi delivers real value with solutions designed for each one.

Baby Boomers: Digital Audio that values information and familiarity

Born between 1945 and 1964, Baby Boomers value informational content, credibility, and formats with which they are familiar. Digital audio emerges as a strategic channel for this generation that followed radio throughout their lives and now adopts new digital habits.

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According to data from Kantar Ibope Media (Inside Rádio), 83% of Brazilians consume radio, and 33% do so exclusively in a digital environment. Midia Mobi offers 30” and 60” audio spot solutions with companion banner - combining reach and immersion, with precise segmentation and high full listening rate. It's an effective way to connect brands to an attentive audience, in an environment that transmits trust.

Generation X: Programmatic Display focusing on objectivity and value

Between 1965 and 1980, Generation X was recognized for its pragmatism and search for balance between personal and professional life. This generation values direct, efficient communications with a clear purpose.

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Midia Mobi activates programmatic display campaigns with refined segmentation, ensuring that each message reaches the ideal audience with the right content, at the right time. With technology that automates the purchase and optimizes performance in real time, the standard display formats work very well with this consumer profile, offering agility in delivery and clarity in the proposal.

Millennials: Social Display that transforms interaction into performance

Born between 1981 and 1996, Millennials grew up with the internet and are always connected. They are demanding consumers, engaged in multiple channels and motivated by interactive and relevant experiences.

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For this audience, Midia Mobi offers solutions such as Interactive Social Display - a format that simulates social network experiences in digital advertising spaces. Inspired by platforms such as Instagram and TikTok, it features versions of posts, carousels, stories, and short videos, which deliver up to 7 times more engagement and almost 5 times more attention than conventional displays. It's the perfect combination of social aesthetics, interaction, and measurable result.

Generation Z: Mobile Gaming with Award-Winning Experiences

Composed of young people born in 1997 and over, Generation Z consumes digital content at high speed, prefers visual formats, and values brands that communicate authentically within their universes of interest. Mobile games are one of those universes - accessible, immersive, and part of this generation's daily life.

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Midia Mobi offers solutions such as the Rewarded Video in App - full-screen advertisements displayed before or during the gaming experience, in exchange for rewards. Instead of interrupting, these formats are part of the journey, ensuring attention and receptivity. According to the Game Brazil 2023 survey, 90% of users prefer to watch ads to gain game benefits instead of paying for them. In other words, it's advertising with perceived value - a positive experience for the brand and for the player.

Conclusion: real personalization, beyond generations

Behavior, context, values and habits: we understand that each generation is a starting point, but it is the set of these elements that defines the path of a successful campaign. By uniting trusted data, proprietary technology, and media intelligence, we deliver personalized solutions that connect brands to people — not just demographics.

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If your brand wants to communicate with more efficiency, relevance and performance, count on Midia Mobi to activate campaigns that go beyond the basics. Because each generation is unique - and each consumer, even more so.

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