To celebrate Father's Day, Riachuelo launched a special action aimed at listeners of digital radios, streaming platforms and podcasts in the cities of Belém, Salvador, Recife and Fortaleza.

With 30-second spots produced by Mídia Mobi and associated display media, the brand delivered an emotional and direct message, helping the public to find the ideal gift for its greatest icon: the father. The campaign honored different paternity profiles, promoting the exclusive products of the special Father's Day collection.

The result? Nearly 1 million full listenings, impacting thousands of users and further strengthening Riachuelo's connection with its audience.